Where are my clients located / present Demand / future Demand?

What is our market share?

Where are the potential consumers by products and by profile?

Are we maximizing our sales potential?

Are we doing publicity in the right places?

Where are my networks/branches/ business located?

Which is their area of influence?

Are they in the right location?

Where should we open the next one?

Where are my direct competitors located? Which is their area of influence?

How define the areas of sales of my salespersons?

What are the optimum roads of distribution?

What are the minimum quantities of vehicles I should use for my optimum road?

What are the areas, localities, neighborhoods of greater socioeconomic level?